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The web site isin.net has the following on the web site, "Apply for a New Identifier." We noticed that the webpage also said " The ISIN Network Assists Global Companies and Funds with their Expansion Needs." It also said " From the Writing of the Offering Memorandum to Registering an ISIN, CUSIP or other Identifiers, we are the Go-To Firm. For Debt and Equity Issuance. More About the ISIN Network. ISIN Network assists companies obtain their International Securities Identification Number ISIN. An ISIN code is an important element for any stock or bond." The header had isin as the highest ranking optimized keyword. This keyword is followed by isin numuber, international securities identification number, and cusip which isn't as urgent as isin. The other words isin.net used was cusip number. 144A is included but might not be seen by search crawlers.